The Super Bowl is not only the premier sporting event in the United States, it is also a cultural extravaganza for all. It is not just a football game, but a super event that combines sports, entertainment, business and culture. The Super Bowl has become an important symbol of American culture, which represents passion, unity, competition and innovation. This paper will delve into all aspects of the Super Bowl, from the event itself to the halftime show to advertising and cultural influences, to reveal why this event is able to attract global attention.
I. The Super Bowl's Fascination
The Super Bowl is the annual championship game of the National Football League (NFL) and is the pinnacle of the entire season.The 2025 Super Bowl LIX will take place on 9 February at the Caesars Superdome in New Orleans. The game will pit the Kansas City Chiefs against the Philadelphia Eagles. The Chiefs, who have reached the Super Bowl five times in the last six seasons, are hungry for a historic three-peat. The Eagles, on the other hand, are looking for revenge, having lost to the Chiefs in the 2023 Super Bowl.
The intensity and tactical level of the game is one of the major attractions of the Super Bowl. The game of rugby is a highly strategic sport where teams need to constantly adjust their tactics to counter the defence and attack of their opponents during the game. Players are also admired for their hustle and teamwork on the field. For example, Chiefs quarterback Patrick Mahomes is known for his exceptional passing skills and leadership abilities. He ignites the crowd with every precision pass he throws. And Eagles quarterback Jalen Hurts is also known for his great athleticism and tactical intelligence. Their duel is undoubtedly one of the biggest highlights of the game.
Halftime show: the pinnacle of entertainment
The Super Bowl halftime show is an important part of the event and one of the most watched attractions in the world. 2025's halftime show will be headlined by Grammy Award winner Kendrick Lamar, who will perform with special guest SZA. The halftime show's guest performers are usually popular pop singers or bands who provide an audio-visual feast for the audience through their spectacular performances.
The success of a halftime show lies not only in the performance of the stars, but also in the creative and production team behind it. They need to present an energetic, creative and powerful show to the audience within a limited time. The stage design, lighting effects and musical arrangements of a halftime show are carefully planned to ensure that the audience can enjoy a perfect show. For example, the 2025 halftime show may incorporate some elements related to the culture of New Orleans to show the unique charm of the city.
III. Commercial Value of the Super Bowl
The Super Bowl is not only a sports event, but also a huge commercial platform. Advertising is one of the important manifestations of the commercial value of the Super Bowl. Every year, Super Bowl advertisements attract a lot of attention, and advertisers spend a lot of money just to show their creativity and products at this moment. 2025 Super Bowl advertisement, Budweiser's advertisement ‘First Delivery’ got the highest rating from USA TODAY Ad Meter. The advertisement conveyed the core values of the brand through the image of an adorable horse and won the hearts of viewers.
In addition to commercials, the Super Bowl provides an opportunity for brands to promote their products. Many brands will take advantage of the high exposure of the Super Bowl to launch limited edition products or special events. For example, some food brands will launch special flavoured snacks during the Super Bowl to attract consumers' attention. These products not only sell like hot cakes during the game, but also continue to attract consumers' purchase after the game.
IV. Cultural Impact of the Super Bowl
The Super Bowl has had a profound impact on American culture. It has transcended the realm of sporting events to become a cultural phenomenon. The places where the Super Bowl is held usually attract a large number of tourists, which not only promotes the development of the local economy, but also enhances the popularity of the city. For example, New Orleans will once again be in the global spotlight as the host of the 2025 Super Bowl. The city is known for its unique culture, food and music, and the hosting of the Super Bowl will further boost local tourism.
In addition, the Super Bowl has a positive impact on society. It encourages people to come together and support their favourite teams. During the game, people gather to watch the game and share food and fun. This unity is not only seen among fans, but also in society as a whole. The Super Bowl becomes a time for people to put aside their differences for a while and enjoy the joy of sports together.
V. Combination of Super Bowl and Food
Food is an integral part of the Super Bowl. Whether it is a family gathering or a gathering of friends, people will prepare a variety of food to celebrate this event. Among them, barbecue is one of the most popular cuisines during the Super Bowl. Not only is barbecue delicious, it is also highly social. People can enjoy the food while watching the game and having a fun time with friends and family.
To satisfy the demand for great food, many brands will offer special barbecue seasonings during the Super Bowl. These seasonings not only enhance the flavour of the food, but also add fun to the party. For example, a product called ‘BBQ Tea Seasoning’ is a favourite among consumers for its unique recipe and delicious taste. The seasoning combines the traditional flavour of barbecue with the freshness of tea, bringing a new taste experience to consumers. During the Super Bowl, people can use this BBQ tea seasoning to make a variety of dishes such as grilled chicken wings and kebabs to add a special flavour to the party.
VI. Future Prospects of the Super Bowl
As an important part of American culture, the Super Bowl will continue to have a profound impact around the world. In the coming years, the Super Bowl will continue to be held in different cities, bringing fun and excitement to more people. 2026 Super Bowl will be held at Levi's Stadium in California, while 2027 Super Bowl will be held at SoFi Stadium in Inglewood. All of these venues are equipped to host the big game and provide the best viewing experience possible.
As technology has evolved, so has the way the Super Bowl is viewed. More and more people are choosing to watch the game via streaming platforms, which is convenient for those who can't be there in person. At the same time, the application of virtual reality (VR) and augmented reality (AR) technology will also provide viewers with a more immersive viewing experience. In the future, the Super Bowl will continue to innovate in the fields of sports, entertainment and business, bringing more surprises to the global audience.
VII. Conclusion
Super Bowl America, as an important symbol of culture, attracts global attention with its unique charm. From the intense game to the wonderful halftime show, from the commercial value to the cultural impact, the Super Bowl has shown its strong influence. Food is also an integral part of the Super Bowl, and products such as barbecue tea seasonings provide a richer taste experience. In the future, the Super Bowl will continue to grow globally, bringing joy and passion to more people. Whether on the field or in life, the Super Bowl will continue to inspire excellence and unity.