From 8 October, Xi'an Museum, Xi'an Bell and Drum Tower Museum, and many other cultural and museum units enter the ‘long standby’ mode. When the daytime heat dissipated, accompanied by the evening breeze, belonging to Xi'an's ‘Museum Wonderful Night’, began! In these ‘Museum Night’ activities, the addition of tea culture experiences, such as tea performances, tea tasting, etc., so that visitors in appreciation of cultural relics and at the same time, feel the rhythm of Chinese tea culture.
At this time, Xi'an has major scenic night performances, museums, night tours, Datang Night City Han suit ‘through’, Yongningmen singing, and small bars. A series of night entertainment activities are also fancy new, so that Xi'an's nightlife is alive and well. The Hanbok experience in Datang Night City can be combined with tea culture to create a time-traveling tea culture experience. Visitors can experience the ancient tea ceremony in Chinese dress and feel the charm of Tang Dynasty tea culture.
The prosperity of the night-time economy has become an important indicator of a city's vitality and charm. The Ministry of Commerce released a ‘survey report on the consumption habits of urban residents’, which shows that more than 60% of urban consumption occurs at night, and 18:00 to 22:00 every day has become the ‘golden consumption time’ that businesses must fight for.
According to the ‘2023 China's Urban Night-time Economy Development Report’, Xi'an's night-time economic prosperity index is ranked in the first echelon of the country together with Beijing, Shanghai, Guangzhou, and other 10 cities. Night tour, night shopping, night food, night performance, night entertainment, night reading, night accommodation, night practice ...... ‘night economy’ continues to circle, for Xi'an's urban development continues to gather vitality and energy. The city of Xi'an in the lights, bright light, the more beautiful the night, the more moving the night.
New ‘Night’ Style Lights up the Night of Chang'an
The night of Chang'an is a night of many forms. The soothing food is a typical representative of the growth of Xi'an's ‘night economy’. ‘Late-night canteen barbecue and crayfish only shortly after the withdrawal of the stalls, the morning market began, meatballs and spicy soup, cauldron cake, cages of meat buns, oil tea twist ......’ summer holidays, Xi'an, the number of tourists surge, some tourists have found that Xi'an's night market is surprisingly The night market in Xi'an is ‘seamlessly connected’ to the morning market. A city of two, day and night open, ‘Xi'an is a 24-hour business city!’ In these night markets, the introduction of tea elements, such as setting up tea stalls, and teahouses, providing a variety of tea and refreshments, so that tourists can enjoy Xi'an's specialty food at the same time, but also taste the famous teas from all over China, to experience the diversity of tea culture.
‘Night Tour’
As the fresh blood of the cultural tourism industry, ‘night tour’ has gradually become an important part of the ‘night economy’. When the lights are on, the city wall has a golden stroke, red lanterns embellish the ancient simplicity in the night, Chinese dress ‘card’ is more likely to be ‘out of the film’ than in the daytime, whether it is in the South Gate to see a ‘Dream Chang'an - the Great Tang Welcome Ritual’, or at the foot of Mt. At the foot of Mount Li, the immersive experience of the Song of Everlasting Hatred, let people dream back to the heyday of the Great Tang Dynasty....... Let the ‘night economy’ have more cultural flavor. On 8 August, Xi'an, several cultural and museums also opened the ‘night mode! ’, and staged a wonderful ‘Museum Wonderful Night’.
Xi'an Museum, for example, daily 3,000-night tickets are very popular. ‘The extended opening at night provides more choices for busy citizens and visitors from far away during the day. At night, visitors can stroll through the gardens and enjoy views different from those during the day.’ Xi'an Museum Digital and Information Department staff said. The extended opening at night not only enriches the supply of nighttime cultural products in Xi'an and eases the pressure of passenger flow during the day, but also facilitates more flexible scheduling for visitors and increases audience satisfaction. ‘Tickets at night compared to daytime tickets are much better about, feel more generous time arrangements.’ Zhang Miao Miao, a visitor from Gansu, said.
Gathered together are fireworks, spread out on earth. The city's nightlife also saved energy for the next day's ‘early eight’. The rise of young consumers, represented by the 90s and 00s, has added fire to the ‘night economy’. At 9 pm, Cao Yuan and a few friends met at the Old Vegetable Marketplace Cultural and Creative District. Here there are not only singers' performances, there are new and interesting handmade product stalls, and roadside restaurants are almost full. ‘Tired day, find a place to relax at night to go to the ‘class flavor’, especially relaxing!’ Night food, night tours, night entertainment, and other forms of ‘night economy’, make Xi'an ‘night economy’ pattern continue to expand, increasingly rich products, and business innovation. ‘Night Xi'an’ has become a bright business card to highlight the charm of Xi'an City.
Night tourism to develop the city by night
In 2019, the General Office of the State Council issued the Opinions on Further Stimulating the Consumption Potential of Culture and Tourism, mentioning ‘vigorously developing the night-time culture and tourism economy’. More than 10 cities, including Beijing, Guangzhou, Changsha, Harbin, Chengdu, and Nanjing, have introduced night-time economy policies, explicitly encouraging public cultural service organizations to open at extended hours. This year, CCTV Finance released ‘China's City Night Economy Vitality Index Report’, 2023, China's night tour market size of 1.57 trillion yuan. How to seize the ‘night economy’ plate, to do ‘tonight Xingcheng’? All over the world have come up with the ‘bottom of the box’ tricks. In 2022, Changsha set up a ‘night economy service center’, specifically for the night out of consumption of citizens, tourists, and businesses to provide protection services; Chengdu high-quality to create a new type of night market, the launch of a night tour of the Jinjiang River, The Chinese Garden Museum launched the ‘Midsummer Night's Dream’ night stay in the most beautiful museum activities, the audience can stay in the museum at night, 24 hours to feel the beauty of the garden at different times of the day.
As early as April 2018, Xi'an issued the ‘Report on the Promotion of Night Tourism in Xi'an’. Issued the ‘Implementation Plan on Promoting Night Tour in Xi'an’, proposing to build a ‘night economy’ of Xi'an with ‘branding, regionalization, special features and internationalization’. In recent years, Xi'an's ‘night economy’, represented by the Great Tang Nocturnal City, has begun to make its debut in the country, with an endless stream of innovative IPs, such as Miss Tumbler, the Secret Box of the Tang Dynasty, the Poet Fairy Li Bai, and the Twelve Hours of Chang'an, as well as trendy nighttime cultural consumption spaces such as the West Shadow Circle and the Old City Roots, which have allowed for a deep fusion of tourism and life. In 2020, Xi'an will be ranked sixth in the country in terms of the influence of the ‘night economy’; in 2021, Xi'an will be ranked fifth among the top 10 night-time destinations in the country; and in 2022, Xi'an will be ranked first in the country in terms of the heat of night-time travel during summer holidays. Last year, Xi'an released the Action Plan for the Construction of Commercial Districts in Xi'an's Business Area, selected the first 10-night consumption gathering areas, 26-night consumption landmarks, 100-night consumption net red punch card points such as China Central Place and Four Seas Chinatown, and thoughtfully made night consumption strategies and hand-drawn maps for citizens and tourists.
Favorable policies and plans have provided a strong guarantee for the development of Xi'an's ‘night economy’. Through the introduction of night tours represented by national-level night-time cultural tourism consumption gathering areas such as the Great Tang Nocturnal City, the Xi'an City Wall, the Yiqunsha Cultural District, and the Night Tourism Corridor around the City Wall, night performances represented by the Song of Everlasting Hatred, the Dream of Chang'an, and Dream Chasing in the Great Tang Dynasty, as well as cultural tourism products such as light night shows, night purchases, night banquets, and night running, the ‘night economy’ of Xi'an, which covers the urban and rural areas, with diversified products and distinctive features, has been formed. ‘The ‘night economy’ system has formed a system covering urban and rural areas, with diversified products and distinctive features, so that the economic vitality of the ‘24-hour city’ can be maintained without closure. ‘The fifth night tour carnival night shopping theme activities recommended 60-night shopping destinations and 7-night shopping theme line.
The whole carnival activities to ‘night tour, night shopping, night food, night performance, night entertainment, night reading, night stay, night practice’ 8 forms of industry, so that citizens and tourists to fully experience Xi'an ‘night economy’ charm, all-round activation of the night cultural tourism consumption. Tour of the night, to night city, has become an important means for Xi'an to enhance the charm of the city, and become a new energy level of urban development. ‘Night economy’ how to let people shout “yeah” so that citizens and tourists have a better experience, continue to detonate the “night economy” of the ’flow! Xi'an still has room for improvement in terms of ‘flow’ and ‘retention’ of the ‘night economy’. Firstly, to lead by culture, give full play to Xi'an's local cultural advantages, and cultivate the city's characteristic ‘night economy’ brand. Xi'an's ‘night economy’ is out of the circle, inseparable from the gifted historical and cultural resources, to continue to dig deep into the city's cultural connotations, continue to ‘night economy’ cultural empowerment, so that ‘Chang'an night’ has more cultural charm. ‘More cultural charm. Museums, for example, the museums open at night is a ‘big cultural creation’,
Conducive to the unique advantages of cultural resources, so that cultural relics in the night are ‘alive’, you can start from the night environment by increasing the number of special activities, planning thematic activities, innovative exhibition forms, Optimise the content of the exhibition, to differentiate from the daytime experience, so that the ‘night of the black’ to give full play to its unique charm. The second is to improve the facilities of scenic spots and night market tour areas and enhance the carrying and reception capacity so that the ‘night economy’ has room to play. ‘Extra-long standby’ also needs abundant power, “night economy” is not just a simple lengthening of service time, but also implies the upgrading of the operation, the expansion of the form of service, the protection of service management, the need for sanitation, electricity, public transport and other cooperation, is an It is a systematic project. It is a systematic project to sort out and upgrade the resources of Xi'an's ‘night economy’ and improve the carrying and reception capacity, including landscape lighting, neighborhood reconstruction, perfecting hardware facilities, and improving the service level of consumption venues, etc., to create a more characteristic, more humane and full of fireworks ‘night economy’ consumption gathering area IP.
The IP of the ‘night economy’ is more specialized, more humane, and full of fireworks. Optimize the operating hours of public transport to increase the convenience of night-time travel and enhance the activity of the night-time economy; attract more volunteers and part-time workers to participate in public cultural services to make up for the lack of manpower so that night-time management is more humane and convenient. Third, the combination of ‘government guidance’ and ‘market diversion’ promotes the innovative development of the ‘night economy’. For different seasons, and different times to develop a variety of types of night-time destinations, with microblogging, Xiaohongshu, jittery voice, and other platforms, while online ‘grass’, while promoting offline consumption. Tapping into the needs of ‘Generation Z’ consumers, we can accurately provide consumer products that young people like, gather popularity, and boost the development of Xi'an's ‘night economy’. A moon in a thousand autumns sprinkles snow all over the city.
The wind does not move the heart to sway